The Engine that Provides the Power

The story behind the consultancy and the approach that helps businesses win more, work smarter, and transform for the future

Background

Nick Ford
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With over a decade in enterprise pre-sales and related business development, I’ve personally led the submission of 1,000+ B2B client proposals, securing more than 15 major wins that contributed $550m in combined total contract value — including the signature of a billion-dollar framework agreement.
Today, I focus on supporting SMEs with growth strategies through a hands-on, forward-deployed approach. My work spans:

  • Designing and optimising sales processes to reduce friction and increase win rates.
  • Implementing technology solutions for visibility, automation, and scalability.
  • Engineering go-to-market strategies that align sales, marketing, and delivery.
  • Delivering actionable insights to improve client engagement and decision-making.

Alongside this, I’m leading digital transformation initiatives — most recently with Ennis & Co. — to modernise commercial and operational technology stacks and create seamless, data-driven client experiences. My prior roles include Commercial Services Director (apps dev/management), Bid Director (digital transformation/ITO), and Business Development Director (online streaming), with deep expertise in tech and professional services, particularly banking and capital markets.

What I Do

Barefoot Builder brings this experience directly to ambitious SMEs. I help clients:

  • Refine sales workflows so teams focus on high-value opportunities.
  • Deploy tools that automate repetitive tasks and surface better insights.
  • Build go-to-market strategies that bridge sales, marketing, and delivery.
  • Create sales collateral, campaigns, and outreach that resonate with the right audience.

    • The goal is always the same: to turn commercial ambition into measurable results.

What's in a Name?

Barefoot is about simplicity, accessibility, and stripping away unnecessary complexity — making growth strategies practical and usable for every business.

Builder reflects the craft: constructing solid foundations, systems, and solutions that help organisations grow with confidence.

I don’t just advise from a distance. I roll up my sleeves, embed with teams, and help design and implement the strategies and tools that make a real difference.

Let's Work Together

Ready to discuss how Barefoot Builder can help your business grow and transform?

Book a Consultation